Ford Focus awarded 2006 "Car of the Year" by Grand Prix Group at this year's Bangkok International Motor Show in 2 categories:
- Best sedan in 1.8L category
- Best Sport Hatchback
Ford Focus is the 3rd best selling car in the segment as it continues to achieve tremendous consumer response since its launch in the final quarter of 2005.
Special packages on Ford Focus available at the Motor Show to celebrate the double success of this class-leading European car.
BANGKOK, THAILAND, 24 March 2006 - The Ford Focus, which was launched in Thailand in the last quarter of 2005, quickly climbed sales charts and customer satisfaction benchmarks to be ranked as the 3rd best selling car in the segment. In addition to this remarkable achievement, Ford Focus is also this year's recipient of the "Car of the Year" awarded by the Grand Prix Group in 2 categories - Best Sedan in 1.8L category and Best Sport Hatchback category. The winners were awarded at a ceremony held at 2006 Bangkok International Motor Show yesterday evening.ู
According to Ekanat Suwintawong, Focus Brand Manager, "The Ford Focus's surge to the No. 3 position as the best selling car in the segment is a clear indication of our customers' strong belief in the brand. Ford Focus is the only European car in the market within the price range, available from just Bt 787,000 for the 4 door automatic model that is fully loaded with features usually found only in high end luxury cars. These class-leading features include a 1.8L Duratec engine, Tiptronic AT shift, trip computer, alloy wheels with 4-wheel disc brakes, auxiliary audio input for MP3 player, and rear passenger air-conditioner ventilation. Ford Focus is a true testament to Ford's commitment of providing superior technology and class-leading features at the most affordable price range to our customers."
Ford Focus, the only European car in the category to be priced below 1 million baht, is available in 1.8 L sedan and 1.8L and 2L hatchback options to cater to the diverse tastes and preferences of the Thai customers. Not only does the Ford Focus present the best value proposition with its competitive pricing, but its spare parts as well are reasonably priced to ensure an easy and convenient consumption across the customer segment. The availability of these spare parts as well as service centers is widespread given the robust Ford network of more than 90 dealers across different provinces in Thailand.
"After its successful launch in Thailand late last year, Ford Focus has generated overwhelming response from Thai consumers across the country. We have already sold more than 2,500 Ford Focus cars to date. Winning "Car of the Year" in 2 different categories at the Bangkok International Motor Show is a clear acknowledgement of the Focus's superiority in areas of vehicle performance, features, quality, safety and pricing by the media. We are extremely proud of this accolade and to celebrate this double win for the Ford Focus, we are offering special packages during the motor show on all Focus models. We hope that this will make Ford's superior technology and benefits in the form of Ford Focus even more accessible to our customers in Thailand," added Ekanat Suwintawong.
From a global perspective, Ford Focus reiterated its world-wide success by becoming the best selling car in UK and Ireland for the year 2005. The brand recorded a sale of 442,000 units across Europe in 2005 representing the best results in the entire C-car segment since the first Focus was launched in 1998. So far, Ford Focus has achieved sales of close to 4 million units in Europe and nearly 5 million units across the globe.
"Perhaps the best compliments on the Ford Focus come from our customers and members of the media globally - the Ford Focus is Ford's best selling car in the segment. The best advice that we can give to anybody considering buying a new car is to test drive the Focus at one of our more than 90 showrooms nationwide. It is only after experiencing the Ford Focus that one can truly understand its unrivalled benefits," concluded Ekanat Suwintawong .
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