- The all-new Ford Focus takes on the mid-size sedan segment with an unbeatable combination of Great product, Great Price, and Great service. Authentic European styling and precision German engineering.
- Superior ride, outstanding maneuverability and unrivalled road handling that create an unforgettable driving experience.
- A gasohol E20-capable engine delivering remarkable performance along with real customer savings and low cost of ownership.
- Low ownership costs through low-priced parts and 15,000km service schedule.
- " Three models available at a special introductory price: The 'Trend' at Bt 747,000 the 'Finesse' at Bt 777,000 and the 'Ghia' at Bt 898,000. Prices available for car booked now until end of October 2005.
Mr. John Fink, Executive Vice President of Ford Thailand, says "We have had a superb response to our test-drive activities organized for celebrities, superstars, and customers nationwide. Everyone is impressed with the vehicle's European flair, and with the car's luxurious finish and outstanding driving performance. Drivers experience a combination of a stable, sporty ride, outstanding maneuverability and confidence-enhancing control, thanks to the car's superior suspension, steering and brakes."
The new Focus emphasizes on three pillars of performance; great quality and performance, delivered at a great price with great after-sales service.
"With such an enthusiastic response from those who have tested the car, plus an ongoing campaign of marketing events, we are confident that the Ford Focus will quickly establish itself as a phenomenon in the mid-size compact car segment. The new Focus will advance normal standards of driving quality, safety, and comfort for both drivers and passengers. What's more, the Focus will be source of great pride for owners," adds Mr. Fink.
The Focus is an evolution of its predecessor, which was the first and only car ever to win Car of the Year Awards in Europe and North America. The new generation Focus is even better with a longer wheelbase and a wider track, creating a more muscular look, improved ride and superior handling capabilities. The vehicle has also been carefully tuned to Thai driving conditions and local tastes.
The new 4-door Ford Focus sedan is available in 3 models :
- TREND: Bt 747,000 - offering unbeatable value and a host of standard features normally found as options in more expensive cars.
- FINESSE: Bt 777,000 - offering a more premium exterior with color keys and 16-inch alloy wheels.
- GHIA: Bt 898,000 - the top of the line, establishing a new benchmark for sporty styling, refinement and luxury in the passenger sedan class. The Focus Ghia is equipped with many class-leading features including a specially designed sports body kit, Dual Zone Electronic Automatic Climate Control System and leather seats.
The Focus is the first gasohol E20 car in Thailand designed to run on gasohol fuel mixtures of between E0 (0% ethanol) to E20 (20% ethanol). As the worldwide leader in gasohol technology, Ford brings this technology to Thailand to help support the government's alternative energy policy, help boost the country's economy and create real savings for customers.
The Focus also offers class-leading engineering with independent 4-wheel Control-Blade Multi-Link rear suspension providing precision control and unrivalled stability, for a more dynamic, sporty drive and more agile maneuvering.
The Focus also stresses safety with the most advanced safety system in its class. The vehicles structure has been designed to absorb crash impact by routing energy away from the occupants and protect passengers from objects intruding into the passenger cell. The Focus is brimming with safety features including full-size driver and front passenger airbags, an instrument panel designed to reduce injury to knees and heads and a combination of effective braking systems that help the driver retain control of the vehicle while braking and turning.
The New Focus requires much less maintenance when compared with other cars in the same class thanks to its lower parts prices and the length of the scheduled maintenance requirement - only 15,000 KM compared to 5,000 to 10,000 KM in other cars. The New Focus therefore comes with the comfort of better service along with increased fuel efficiency. To create total satisfaction in terms of after-sale service, Ford also provides customers with a 'Premium Protection Plus' program available as a service option, offering longer protection and more benefits than our normal warranty program.
"As part of the official launch, Ford has organized a sales promotion which includes test-drive programs across Bangkok, each weekend throughout November to allow prospective customers the opportunity experience the car's performance. Additionally, we will be launching a full communications campaign in radio, print, billboards, and outreach activities to target our prospective customers. For example, Ford is one of the main sponsors of the UEFA Champion League and the company will be giving away free UEFA tickets and tour packages to lucky customers when they reserve their new Focus."
"Ford is confident that the launch of the Focus will be a landmark event in the mid-size sedan segment in Thailand. Ford will continue its commitment to develop its legendary automobile technology that responds to the needs to Thai drivers," concluded Mr. Fink.
Customers who are looking for quality, superior value European car can arrange a test drive at Ford Showrooms nationwide. For more information and test-drive reservations, please call: 02-686-5899 or log on to www.ford.co.th